by Unibit Solutions | Dec 17, 2019 | Digital Marketing |
Hiring and training the right people is probably the main challenge faced by any digital marketing agency. You might start off as a one-person operation or work with a handful of trusted collaborators. However, as the business improves and you start seeing the need to scale up, you need to face the task of bringing in the right crew. The minute your ads hit your networks, you will be inundated with applications from scores of copywriters, SEO practitioners, social marketers, and so forth. You need to be able to sift through them all and find the right ones. Here are two key tips to help you. Look for Specialists You have probably already established your core team at this point, so don’t bother looking for generalists now. With most key competencies covered, you should have worked out where your gaps are. Maybe you need someone who is great at B2B work, or perhaps a seasoned wiz at social media. Look for specialised expertise. This will not only narrow the field, but it will also help you to set more decisive and focused recruitment criteria. Consider Entry-Level Posts On the other hand, with digital marketing being such a new field, there will be times when taking in entry-level employees will be the best option. Entry-level posts can be very hard to fill. This is often because employers don’t have strong training programmes in place and don’t have the time to train new staff. It is worth investing in a good training programme and taking on entry-level staff. This is the best way to develop a great team that is fully...
by Unibit Solutions | Dec 13, 2019 | Digital Marketing |
Digital marketing franchises are on the rise. With the increasing prevalence of SEO and social media marketing, these franchises are very lucrative business opportunities. Every business needs not only digital marketing, but also large volumes of content to maintain their online presence. It is well worth looking into these opportunities and purchasing a franchise. But, which one should it be? We May Be Biased But… When considering the various international and local digital marketing franchises currently operating in South Africa, WSI is by far the best. But we’re not just biased; the reasons all add up, as we think you’ll agree in light of the 5 compelling reasons below: International Recognition WSI is recognised by several authorities as one of the world’s top franchises in any field. Entrepreneur magazine, Bond’s and Franchise Direct have consistently rated WSI among their top 100 franchises for years. Powerful Network WSI has established an incredible network of big-name supporters, partners and suppliers. Adobe, Google, Yahoo and Microsoft are only some of the names in the WSI network. A Solid, Proven, Easy-to-Follow System WSI has set up an easy-to-follow marketing system called the INTERNET SOLUTIONS LIFECYCLE®. This process is simple and proven and provides a well-established framework for your business while also giving you a great deal of autonomy. Low Financial Commitment Compared to other franchises, WSI requires a very low financial outlay. Having made the initial expenditure, your investment has very high ROI possibilities, limited only by your capacities and motivation. Have we convinced you? Looking for a new business investment opportunity? Why not consider purchasing a digital marketing franchise. Contact Unibit Solutions...
by Unibit Solutions | Dec 9, 2019 | Digital Marketing |
The festive season is here and the new year will be arriving before you know it. So, if you haven’t put a plan in place for your digital marketing agency for the year ahead, you really need to get started. We are happy to offer some step-by-step tips on how to go about it. Take Stock Start by looking back at this year. What went well? What could have been better? What can you take with you and what needs to be left behind? What could you simply do differently? Make comprehensive lists answering these questions and any others you can think of. Celebrate your successes and think about how you can repeat them and improve on them. When it comes to perceived failures, don’t beat yourself up over them, just focus on what you can learn from them. Set Realistic But Aspirational Goals Having taken inventory of your past year and worked out what you need to repeat or change in the year ahead, brainstorm and refine goals for the coming year. Do you want to increase your client base? By how much? Do you want to focus on increasing your revenue? Set a definite target either in currency or a percentage. Set a Theme for the Coming Year Having decided on your goals, set a theme for the coming year to narrow your overall focus. Is this your double revenue year or your international expansion year, for example? Think big and give everyone something to aim for. Now Devise a Plan of Action You have your theme, you have your goal. Now put definite steps in place...
by Unibit Solutions | Dec 2, 2019 | Digital Marketing |
No matter what business you operate, be it a digital marketing franchise or an online retail company, you are sure to be faced with increased expenditure during the festive season. Here are a few simple tips to help you keep your December spending under control. Draw Up a Budget and Communicate it to Your Employees It’s not difficult for spending to get out of control at any time of the year. But, during the festive season, it’s particularly easy. Before you even let a single cent go, draw up a detailed budget for December. Itemise it in terms of what your business really needs and what it can afford to splash out on. Once you have it set up, do not waver from it. Also, remember to communicate the budget to your employees. You could also break up the budget in departments, and make sure that each department knows what they can spend. Introduce Spending Controls – If You Haven’t Already Keep a close watch on each and every cent, and keep your receipts. Your finance department may generally check receipts once a week. Over this season, rather let them check it once a day or every two days. Add up the spending and check it against the budget constantly. If you allow certain staff members to make purchases with company credit cards, place limits on the cards so that spending is automatically stopped when the limit is reached. Keep Credit Cards for Emergencies Speaking of credit cards, remember that they really should only be used in emergencies. You may feel tempted to increase spending over this month and...
by Unibit Solutions | Nov 25, 2019 | Digital Marketing |
When you are a digital marketing franchise owner, you have the opportunity to migrate completely to digital, if you have not already done so. With the transition to digital comes the chance to reduce your business’s impact on the environment, as you progressively cut down on paper-based deliverables and collaterals, as well as transport-based carbon emissions. Digital Migration = Eco-Friendly Why is this move so important? Businesses and customers across all industries have become very discerning about whom they choose to work with. The environment and climate change are very high on everybody’s agenda and, as a result, businesses that are either extremely eco-friendly or making demonstrable moves towards eliminating their impact on the environment will likely be favoured. Of course, an increase in business shouldn’t be your only reason. Reducing the toll your business takes on the environment is simply part of being a good citizen – both corporate and private. How Do You Make Your Digital Franchise Eco-Friendly? The answer is that you increase your eco-friendliness by embracing all the possibilities of digital marketing to their fullest extent. Since none of your marketing deliverables will be in printed formats, you can eliminate the environmental costs of paper and ink usage. Having no physical deliverables also means no carbon emissions because there are no posters, billboards, flyers, etc. to be transported anywhere. You can also make all your support functions such as HR, payroll, accounts, etc. paperless. This will truly, completely and finally take you fully digital and help you reach optimal levels of eco-friendliness. A digital marketing franchise, when fully realised, cannot help but be eco-friendly, as...
by Unibit Solutions | Nov 18, 2019 | Digital Marketing |
Buying a digital marketing franchise has become quite a popular business choice, and with good reason. As this blog will make clear, a franchise in this field can be a very lucrative investment. Here are the four main reasons why this is the case: You Can Be Part of a Recognised Brand with a Proven Track Record Starting a business and establishing a brand from the ground up is a time-consuming process, requiring not only a lengthy period of research, but also often a period of trial-and-error. With a franchise, you bypass that stage completely. You become part of a brand that is already tried and tested. Not only that, but your prospective clients either already recognise and trust the brand or, at least, can easily find references for. You Can Leverage Existing Networks With an established brand comes a well-established network of suppliers and partners that you can refer to and utilise from day one. The franchisor’s partners will automatically become yours too, which will not only save you time and money, but will also put an entire toolbox at your disposal. You Can Make Use of Well-Developed and Proven Marketing Systems When you take on a digital marketing franchise, you also take on the franchisor’s fully-developed processes and best practices. You don’t need to work out methodologies for social media marketing, content marketing and SEO, because these have already been mapped out and set in place for you, like WSI’s INTERNET SOLUTIONS LIFECYCLE®. All you need is to learn how it’s done and apply it. You Can Make a High ROI with Low Costs Digital marketing franchises,...
by Unibit Solutions | Nov 11, 2019 | Digital Marketing |
The weather is getting warmer and the holiday season is just around the corner. Summer offers some wonderful opportunities on which any good digital marketing agency can, and should, easily capitalise. There are also some simple principles and ideas you can use to take advantage of these seasonal openings. Here are five marketing ideas that are not only inspired by, but also to give you inspiration for the summer holidays. ‘Tis the Season for Sales Here, in the southern hemisphere, we have the double benefit of celebrating the festive season in midsummer. This means that your summer marketing campaign can fuse with your Christmas one. Combine gifting ideas with your summer sale and you’re likely to have a winner. Offer Season-Specific Specials Whatever your product or service may be, create special offerings that fit with the season. If you’re an online shoe retailer, for example, this is the time to slash the prices on your overstock of flip flops. Pushing heavy winter boots will probably not do you any good; unless, of course, you can make the offer so attractive that consumers will want to buy in preparation for winter, which is only a few months away after all. In this way, season-specific specials could work in either direction. It just depends on whether you’re selling something for immediate use or to store up for the future. If you choose the latter, then the offer needs to be particularly unbeatable and unrepeatable. Get Involved with Local Communities It is also the season of giving, so add some charitable activities into your sales efforts. Choose one or two local charities...
by Unibit Solutions | Nov 4, 2019 | Digital Marketing |
Google Adwords is among the simplest and highest-impact tools available to the digital marketer. Making use of Adwords has been known to yield ROI in the region of 300% or more. It also allows you to ‘cheat’ the SEO process and get ahead of the big brands that hog all the top spots in the search results. As an owner of a franchise, perhaps you are uncertain how to use AdWords to their fullest extent. Here anew digital marketing re the basics: Make it Specific This is the beauty of AdWords. You can target specific locations, specific times of day, age, keywords, etc. If you, or one of your clients, is a local business with a concentrated target market in a small area, then AdWords is for you. Target Specific Devices You can decide which devices you want your ads to show up on. Maybe research has shown that your target market only uses smartphones. Well, then you can set up your Ads accordingly. You can adjust your bids to make them higher or lower on specific devices and Google will be happy to respond. Pay Only for Results – Take Advantage of the Savings Google AdWords is a PPC service. So, you only pay for the clicks your ads receive. No clicks – nothing to pay! It is that simple. However, you want those clicks and conversions because they will pay you much more than you will have to pay Google for them at the end of the day. In order to really enjoy these cost-return benefits, you need to prepare your PPC campaign carefully. Identify your objective...
by Unibit Solutions | Oct 22, 2019 | Digital Marketing |
Do you have an entrepreneurial dream? Are you cut out for the lifestyle? While many people get frustrated with their colleagues and sick of their boss or the company they work for, not everyone is cut out to be a business owner. In this blog post, we will discuss the difference between corporate life and being your own boss, as well as give you the ideal solution if you’re ready to make the switch. Corporate Life in a Nutshell • The work is relatively easy, and it can be a comfortable, easy-going time, with little responsibility. Now, this can be a pro or a con, depending on your personality. If you want to really stretch your abilities and be pushed out of your comfort zone, then this may not be the path for you. • You may feel that your talents and abilities are being wasted in your standard 9 to 5 job. The structure and rigidity of having a steady paycheck, and being told what to do and when to be there, is an element of comfort for many people’s personalities. This isn’t a bad thing as it’s human nature to want security. For others, the idea of a set time, set pay and no flexibility feels like a noose around their neck, and are not constraints that they’re comfortable with. • This stability is also seen in the corporate linear path to success, where if you put in the time, you’re going to progress and be promoted to better positions. This is seen as a safe and stable path, with little risk of going backwards. •...
by Unibit Solutions | Oct 16, 2019 | Digital Marketing |
Funding is a major hurdle every new entrepreneur face, not only digital marketing agency owners. Time and time again, raising money for a new company is the main reason why aspiring digital marketing agency owners don’t make the switch to becoming actual business owners. Here are a few ways to fund your new agency: 1. Get an SBA Loan If you are in the United States, you could get a Small Business Administration (SBA) start-up line. Traditional bank loans and SBA loans are generally the most difficult and slowest way to get money for your business. To get an SBA loan for your digital marketing agency, you will generally need a high net worth real estate with equity that can be used as collateral for the loan, an airtight business plan, and a credit score above 700. If you meet all these qualifications, congratulations! It is difficult to achieve. You’re likely a good fit for the Small Business Administration’s community advantage program and micro loan program. 2. Use Your Retirement Funds Wisely Speak to an accountant about a rollover for business startups (ROBS), which allows you to invest funds from your retirement account into your new business without paying early withdrawal penalties or income taxes. Essentially, you are buying stock in your company with funds from your 401k and holding that stock inside your retirement account. ROBS are best for people who have at least $50.000 in their retirement account. 3. Home Equity Loans Digital agency financing option number three is home equity loans and lines of credit. Did you know that home equity loans and lines of credit...
